The NYC Public Engagement Unit (PEU) identifies and executes proactive strategies to connect more New Yorkers to key city services. Relying heavily on data analytics, new technologies, and large-scale outreach tactics, the NYC Public Engagement Unit identifies New Yorkers in need of assistance and helps them navigate and obtain city services.

The Public Engagement Unit consists of teams of specialists who are trained to effectively engage New Yorkers and connect them with vital resources. The Unit uses data to identify demographics that likely want or need city services; and works with partner agencies, elected officials, community groups, non-profit organizations, and service providers to engage directly with communities and subject matter experts in all five boroughs. The unit is frequently involved in citywide events, special projects in conjunction with multiple city agencies, and targeted days of action.

The Public Engagement Unit is seeking 2 (two) Community Coordinators to function as Outreach Directors. These individuals will work in close partnership with Senior Leadership, agency partners, and other internal and external stakeholders to support the design and implementation of priority outreach campaigns. The Outreach Directors will work alongside the front-line staff that connect New Yorkers to benefits and resources, supporting the cohesive implementation of the outreach strategies for the City’s most pressing initiatives.

Successful candidates should be highly ambitious in their pursuit of growth and achieving excellence, have excellent communications, project management and outreach skills, and experience developing marketing materials. Candidates should have demonstrated ability to closely track metrics and outcomes, build large-scale events involving press and ability to train staff to communicate effectively. The ideal candidates should have experience with program design and building processes for large field teams.

The Outreach Directors will report to the Deputy Executive Director. Responsibilities will include, but are not limited to:

Partnering with city agencies, elected officials and community-based organizations in
development and execution of current and future community programs and initiatives across NYC.

Collaborate with the rest of PEU’s Senior Staff, including Communications, Budget, Data, and
Employee Management leadership, to design and implement programs, policies, and procedures.

Monitor and analyze incoming data to determine possible impacts on programs and make
critical resource allocation decisions.

Coordinate and manage community events, Days of action, and door-to-door canvassing field
operations for special projects.

Track the program’s progress towards qualitative and quantitative goals and provide regular
reports to internal and external stakeholders.

Provide reports to senior staff, City Hall and agency partners on all project related work from
outreach, data, budget, communications, IT, and operations.

Evaluate program performance to inform key decisions of the initiative, including program goals,
paid media, and community engagement.

Assist in designing a communications plan to generate earned media to promote the initiative
through media events, client stories, and press releases.

Help oversee program planning towards qualitative and quantitative goals and provide regular
reports to internal and external stakeholders.


Salary Range:
$ 56,990 - $ 101,092 (Annual)

Work Location(s):
260 11th Avenue, NY 10001

Hours/Schedule:
Monday - Friday 9:00am – 5:00pm

1. A baccalaureate degree from an accredited college and two years of experience in community work or community centered activities in an area related to the duties described above; or
2. High school graduation or equivalent and six years of experience in community work or community centered activities in an area related to the duties as described above; or
3. Education and/or experience which is equivalent to "1" or "2" above. However, all candidates must have at least one year of experience as described in "1" above.

2 years of experience in the deployment of field teams. 2 years of experience with community, issue, labor or political organizing. Fluency in data best practices with an emphasis on data integrity, accountability and reporting. Excellent interpersonal skills and a proven ability to engage people in conversation. Strong written and oral communication skills in English Spanish is a plus. Comfortable providing ongoing feedback to team members. Ability to prioritize and effectively manage multiple tasks in a fast-paced work environment. Willingness to learn, be flexible and adapt to work assignments in a variety of situations and an ability to problem solve.

As a prospective employee of the City of New York, you may be eligible for federal loan forgiveness programs and state repayment assistance programs. For more information, please visit the U.S. Department of Education’s website at https://studentaid.gov/pslf/.

New York City residency is generally required within 90 days of appointment. However, City Employees in certain titles who have worked for the City for 2 continuous years may also be eligible to reside in Nassau, Suffolk, Putnam, Westchester, Rockland, or Orange County. To determine if the residency requirement applies to you, please discuss with the agency representative at the time of interview.

The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.