The Agency You’ll Join

The New York City Mayor’s Office is responsible for overseeing city services throughout the five boroughs, coordinating public agencies and departments, and managing public property. New York City Mayor Eric Adams is head of the executive branch of New York City's government. Previously, Mayor Adams has served the people of New York City as an NYPD officer, state senator, and Brooklyn borough president. The Adams’ administration is leading the fight to serve the people of the greatest city in the world, ensuring delivery of efficient and effective services, working to make New York City’s economy stronger, reducing inequality, improving public safety, and making the city more affordable that meets the needs of all New Yorkers. We value leadership, transparency, fairness, and efficiency as we actively seek diverse talents from various sectors to join our team.

The Team You’ll Work With

The Mayor’s Office Creative Communications team is responsible for generating digital content representative of Mayoral policy and its impact on everyday New Yorkers. The team utilizes digital media to tell a unique story of City Hall and the City of New York through live social media coverage, official photos, videos, graphics, and more.

The Problems You’ll Solve

This is a hands-on role that may require travel around the five boroughs, rapid response to breaking news and city emergencies, and covering events around the city outside of traditional work hours. If the idea of going 600 feet underground on a construction site or riding along with a ferry captain at sunrise to tell the perfect NYC story excites you, you’ve found your dream team.

- Assist with daily social media content creation for multiple platforms and voices, with a special focus on our @nycgov, @nycmayor, and @nycmayorsoffice Instagram channels.
- Collaborate in multiple projects across accounts in coordination with key members of the Creative Communications team, as well as city agencies and external partners as applicable.
- Support social media video content production and editing.
- Aid Instagram infographic carousel creation using established templates for each distinct brand.
- Find moments to transform substantive, complex government announcements into engaging content.
- Monitor and forecast internet trends and identify opportunities to leverage those.
- Work closely with our social media lead to ideate and execute high-performing posts and recurring series across accounts.

About You

- You have experience in shooting and editing short-form video content for TikTok, Instagram Reels, and YouTube Shorts.
- You are familiar with using Premiere Pro, or equivalent, for video editing.
- You are familiar with using graphic design programs such as Canva or Adobe Express.

MAYORAL PROGRAM COORDINATOR (M - 06423

1. A baccalaureate degree from an accredited college and two years of experience in administration, research, management, analytical work, community work or community activities; or
2. A four-year high school diploma or its educational equivalent and six years of experience as described in "1" above; or
3. A satisfactory equivalent combination of education and/or experience. However, all candidates must have at least one year of experience in administration, research, management, analytical work, community work or community activities.

- You have a background in political communications, marketing, or social media.

As a prospective employee of the City of New York, you may be eligible for federal loan forgiveness programs and state repayment assistance programs. For more information, please visit the U.S. Department of Education’s website at https://studentaid.gov/pslf/.

New York City residency is generally required within 90 days of appointment. However, City Employees in certain titles who have worked for the City for 2 continuous years may also be eligible to reside in Nassau, Suffolk, Putnam, Westchester, Rockland, or Orange County. To determine if the residency requirement applies to you, please discuss with the agency representative at the time of interview.

The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.