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Creative Strategist

  1. DEPARTMENT OF TRANSPORTATION
Posted on: 08/21/2023
  1. Full-time

Location

MANHATTAN

  1. No exam required

Department

Communications And Press

$59,116.00 – $91,768.00

Job Description

This vacancy has now expired.

We are seeking an experienced, highly-motivated, and creative individual to join the NYC Department of Transportation’s Office of Communications as a Creative Strategist. The ideal candidate is an excellent story teller with an outstanding sense of humor. Reporting directly to the Chief Communications Officer, the Creative Strategist will help develop and execute across communications channels, the creative vision for the agency’s communications. The Creative Strategist will help craft the agency’s voice on social media and other communications channels, develop creative content, and offer strategic support on the creative vision for marketing, graphic design, videography and photography, and other related work.

The Creative Strategist will develop fun, engaging, and innovative ideas and concepts that align with Office of Communications and agency goals and will collaborate with colleagues to ensure effective execution.

Duties and Responsibilities:

- Develop creative messaging and strategies to advance agency goals across communications channels;
- Develop and help execute the agency’s creative strategy and content development for social media;
- Develop creative and compelling copy and other work product to use on social media, in marketing materials, to script and support multimedia projects, and across other communications
channels as directed by the Chief Communications Officer;
- Provide strategic guidance and support on synergizing messaging and aligning goals across communications channels, including social media, marketing, press, and multimedia platforms;
- Serve as an advisor to the Chief Communications Officer on the creative direction of the Office of Communications; and
- Collaborate with colleagues across the Office of Communications and the broader agency to implement creative strategies.


Minimum Qualifications

1. A baccalaureate degree from an accredited college and two years of experience in community work or community centered activities in an area related to the duties described above; or
2. High school graduation or equivalent and six years of experience in community work or community centered activities in an area related to the duties as described above; or
3. Education and/or experience which is equivalent to "1" or "2" above. However, all candidates must have at least one year of experience as described in "1" above.


Preferred Skills

- A proven track record in developing and executing creative strategies on social media, advertising, or marketing with outstanding creativity and sense of humor - A strategic thinker with a demonstrated knowledge of how to creatively use communications platforms to build engagement and advance goals - An ability to work independently and in collaboration with colleagues in a fast-paced environment - 5+ years of experience in creative strategy, social media, advertising, or marketing
Public Service Loan Forgiveness

As a prospective employee of the City of New York, you may be eligible for federal loan forgiveness programs and state repayment assistance programs. For more information, please visit the U.S. Department of Education’s website at https://studentaid.gov/pslf/
Residency Requirement

New York City residency is generally required within 90 days of appointment. However, City Employees in certain titles who have worked for the City for 2 continuous years may also be eligible to reside in Nassau, Suffolk, Putnam, Westchester, Rockland, or Orange County. To determine if the residency requirement applies to you, please discuss with the agency representative at the time of interview.
Additional Information

The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.

Job ID

591172

Title code

56058

Civil service title

COMMUNITY COORDINATOR

Title classification

Non-Competitive-5

Business title

Creative Strategist

  1. Experienced (non-manager)

Job level

00

Number of positions

1

Work location

55 Water St Ny Ny

  1. Communications & Intergovernmental Affairs

Creative Strategist

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